Many organisations leave urning capacity and growth potiential untouched, while specially now they are direly needed. One indicator is the proportion of inactive customers in your database. Why are those customers not doing any business? Because they do not have a need? Or because they preferred a different solution?

Does your service cover the real needs, concerns and situations of your customers sufficiently enough?

It is not always easy to find out. Sometimes because clients simply accept that certain things are not available. But possibly because some annoyances in life are so common that no one wonders whether they could be solved. A key to become more valuable to your customers is to recognize these types of unspoken needs and annoyances and help to solve them. It is HDNM’s mission to assist organizations in doing so.

That is what we call building your ‘Indispensability Factor’.